March 9, 2018
by University Web & Design
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It’s a SMUG Talk: Analytics & Algorithms

What does “reach” even mean? What counts as a “view”? Just the terminology of social media analytics can be confusing! During this meet-up of W&M’s Social Media Users Group, Emily Phillips helped to demystify analytical terms and talked about what we should be measuring … Continue reading

February 2, 2018
by University Web & Design
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Brand Guidelines Update

The project to create and implement a new university logo and style guide was completed in November, 2014. A university’s brand is constantly evolving and requires constant stewardship by all communicators. This week, we launched an updated Brand Guidelines site. … Continue reading

April 12, 2017
by University Web & Design
Comments Off on Cascade Tip of the Month: Get the Most out of the Campus Map

Cascade Tip of the Month: Get the Most out of the Campus Map

Many of us have our office’s location information listed somewhere on our website, but there’s an even better way to help folks get where they need to go. Our interactive, searchable campus map was launched a few years ago, but … Continue reading

March 10, 2017
by University Web & Design
Comments Off on Cascade Tip of the Month: Keep Accessibility in Mind

Cascade Tip of the Month: Keep Accessibility in Mind

We all put a lot of time and effort into maintaining our websites, but it’s equally important to ensure everyone is able to access the information we are putting out there. Each of the major categories of disabilities (visual, hearing, … Continue reading

June 28, 2016
by University Web & Design
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Lessons learned with Periscope and Facebook Live

I explained in my previous post how we came to start using live social video at William & Mary, now I’ll share some of the lessons learned from our first three broadcasts. It doesn’t have to be a long planned out project Our … Continue reading

John Dickerson interviewed for W&M's Facebook Live, photo courtesy of Sarah Juliano

June 27, 2016
by University Web & Design
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William & Mary’s forays into live social video

Finding great ways to use live streaming social video on campus had been on the agenda of the social media folks at William & Mary since Periscope launched in the spring of 2015. However, no great projects or ideas really materialized, as the ephemeral nature of … Continue reading

May 27, 2016
by University Web & Design
Comments Off on Cascade Tip of the Month: Consolidating Content using Collapsible Lists

Cascade Tip of the Month: Consolidating Content using Collapsible Lists

Do you need to present lists or sections of content on a single page that just keeps getting longer and longer? If you are looking to offer a more consolidated view of your content, the new collapsible list feature may … Continue reading