March 9, 2018
by University Web & Design
Comments Off on It’s a SMUG Talk: Analytics & Algorithms

It’s a SMUG Talk: Analytics & Algorithms

What does “reach” even mean? What counts as a “view”? Just the terminology of social media analytics can be confusing! During this meet-up of W&M’s Social Media Users Group, Emily Phillips helped to demystify analytical terms and talked about what we should be measuring … Continue reading

June 28, 2016
by University Web & Design
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Lessons learned with Periscope and Facebook Live

I explained in my previous post how we came to start using live social video at William & Mary, now I’ll share some of the lessons learned from our first three broadcasts. It doesn’t have to be a long planned out project Our … Continue reading

John Dickerson interviewed for W&M's Facebook Live, photo courtesy of Sarah Juliano

June 27, 2016
by University Web & Design
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William & Mary’s forays into live social video

Finding great ways to use live streaming social video on campus had been on the agenda of the social media folks at William & Mary since Periscope launched in the spring of 2015. However, no great projects or ideas really materialized, as the ephemeral nature of … Continue reading

October 5, 2012
by University Web & Design
Comments Off on The network effect and Facebook “Weekly Total Reach”

The network effect and Facebook “Weekly Total Reach”

Can I have a moment with our colleagues new to the Social Media game? If you’re a Facebook or Social Media veteran, you can skip this post — I won’t be offended. If you’re new to Social Media you’ll soon find these … Continue reading