Cascade Tip of the Month: Say This, Not That

When writing content for the William & Mary website it’s particularly important that we follow the editorial guide within the Cascade Writing & Style Guide. Not sure where to find it? All of the information you need to know about acceptable word styles can be found in one convenient spot:

Here are the basics:

When referencing William & Mary on your website:

  • William & Mary (first reference)
  • W&M (second reference)
  • the university (as second reference)
  • Do not use: WM, the College, William and Mary, College of William and Mary, The College of William and Mary, The College of William & Mary

A broader editorial guide for all communication platforms is available on the newly-launched Brand Guidelines website.

Happy editing!


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