When web users land on your page, they’re on a mission. It’s imperative when writing for the web that you put your most important piece of information first — don’t bury the good stuff! Web users read about 20% of the words on your page, and more than 79% of users read by scanning rather than reading word-for-word. So how do you make sure you are writing clear and concise web content?
Here are a few tips:
- Frontload your content.
- Use half the words you would use in traditional writing.
- Decrease word count by using bullets and numbered lists (try not to go over seven items in a list).
- Add links! They’re important for SEO and providing a meaningful user experience (just be sure to use meaningful link text, and no click heres).
- Keep a conversational tone.