Okay, it’s not an Oscar but it is gold. Still prestigious, right? We think so! The new recruitment print piece for William & Mary Undergraduate Admission (the Ampersandbox) won GOLD in Higher Education Marketing Report’s 27th Annual Educational Advertising Awards.
The Ampersandbox replaced the traditional viewbook and consists of unique postcards packaged in an eco-friendly cardboard box. The new piece was produced by a collaboration between Creative Services, Undergraduate Admission and mStoner. The companion Ampersandbox website was recognized with a Merit Award.
Also recognized with a Merit Award was the William & Mary 30-second television commercial produced by Creative Services. This institutional spot is used during televised athletic events. Read more about the nuts and bolts of the video.