HighEdWeb 2011

I'm going to the HighEdWeb 2011 Conference in Austin, Texas, October 23-26

HighEdWeb sponsors an annual conference for higher education web professionals—from programmers to marketers to designers to all team members in-between. For the 2011 event, William & Mary will be well represented. Several from Creative Services will be speaking at the event. Join us!

Joel Pattison will lead a half-day, post-conference workshop entitled, “Artistic Adventures in Adobe Photoshop.” A follow-up to last year’s successful “More Photoshop Secrets for the Web” Joel’s workshop will give designers the tools for building inventive websites, editing photos, and producing unique multimedia. The workshop will also provide step-by-step methods for everything from designing simple graphics to perfecting video footage with Photoshop.

Co-presenting with mStoner’s Doug Gapinski, Tiffany Broadbent will present, “On your mark, get set, mobile” in the Content, Marketing/Communications, and Programming track. Doug and Tiffany’s presentation will build on a webinar we co-hosted with mStoner and help web professionals take those first steps into the mobile world with confidence. They’ll give an inside look at how William & Mary’s mobile site was created, how we’re measuring results, and how it has evolved since launch in August 2010.

Remember the launch of W&M Events back in March? Tina Coleman and Andrew Bauserman will talk about it at “One Calendar to Rule Them All,” an offering in the Applications and Standards track. Tina and Andrew will share how we successfully created an integrated events calendar for the William & Mary community to include 1) why it was important to have our campus events accessible in one place, 2) what kinds of events are included, 3) how we decided to build it, style it and integrate it into other systems, 4) our strategy for getting the campus to buy into it and use it, and 5) how we measure its success.

Finally, in a session called “Creative services anyone?” from the Marketing, Management and Professional Development track, Susan T. Evans will offer a presentation on 1) the assessment required to evaluate needs and build consensus for a creative services organization on a campus, 2) the transitional and organizational development challenges that will be present when bringing a new creative services unit to life, and 3) the metrics used to evaluate the success of the first 18 months.

See you in Austin,
– Susan T. Evans

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