They were never just "admission bloggers."

W&M Dean of Admission Henry Broaddus pointed us to a piece in The New York Times about student blogs. It’s worth a read:

Managing Editor Tina Coleman and I love the fact that our volunteer students bloggers are featured on the W&M home page, front and center. That’s just how good our students are at conveying the ethos of William & Mary.

And, our blog implementation includes some dedicated faculty and staff bloggers writing about a range of topics – again, all volunteers. In our case, the writing from W&M bloggers (students and not) offers much more than “a powerful admission tool.” I consider our blogs as 1) an important way to support recruitment efforts in the Admission Office, and 2) a key communication tool for W&M’s relationship with other constituencies like parents, alumni, and prospective faculty and staff.

Where we fall short in my view is … comments. A blog, by definition, should allow them. What do you think? Are blogs with comments a potential win for W&M?

There are a couple of W&M initiatives that included “true blogs” as components of the communication plan:

  • W&M Web Redesign
  • W&M Mascot Search

Since we haven’t reported these in a while – here are some stats for web traffic to W&M Blogs for the period of July 31, 2008 – present:

  • a total of 392,000 hits
  • just over 49,500 unique visitors
  • average time on site of 2:04 minutes

So, use the comments here to tell us your thoughts about putting comments there,

– Susan T. Evans

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